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商品編號： 9-692-041 出版日期： 1991/11/21 作者姓名： Pisano, Gary P. 商品類別： Operations management 商品規格： 16p 再版日期： 1994/04/14 地域： 產業： Biotechnology 個案年度： 1990 - 1990
商品敘述：
Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1) build an in-house pilot plant, 2) contract production to a third-party, 3) license the development, manufacturing, and marketing rights to a corporate partner. Allows discussion of a number of manufacturing strategy issues relevant to R&D-intensive entrepreneurial firms. A key issue is the strategic value of in-house manufacturing to a company that competes largely on very distinctive and specialized R&D capabilities.
涵蓋領域：
Licensing;Vertical integration;Entrepreneurship;Manufacturing strategy;Factories;Product development;Partnerships;R&D
相關資料：
Case Teaching Note, (5-692-095), 13p, by Gary P. Pisano
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